Globalization Mcdonaldization Or Ikeaization - 1325 Words

Globalization: McDonaldization or IKEAization? According to Merriam-Webster, Globalization was first known to be used in 1951 and can be described by â€Å"the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets† (Merriam-Webster, n.d.). Over the centuries, globalization in reference to connectivity has dramatically increased throughout the globe in economics and cultural life. The transmission and the interchange rate between countries, the intricacy and magnitude of systems involved, the capacity of commerce, and the uncertainty granted an unusual cogency to the term â€Å"globalization† (â€Å"Globalization, knowledge, and society:†¦show more content†¦One establishment that most individuals are familiar with is Moe’s Southwest Grill. Moe’s is an example of a food chain restaurant that follows the control characteristic of McDonaldizati on. Just consider all the times you walked into Moe’s and all the employees shouted â€Å"Welcome to Moe’s!† in unison. Now, ponder this. Are these employees sounding enthusiastic and genuine because they take pride in their job or are they hollering it apathetically because they are clearly just following a corporate script. My guess would be they are plainly following a corporate script, which relates directly to a McDonaldized style. Mentioned by Todd Schoeplfin in his article, Living in a McDonalized World, he states that during his proposal he researched the company’s website and found a graphic that read â€Å"Welcome to Moe’s, where size matters.† According to Schophlin, he was nonplussed by this reason being â€Å"bigger is a promise of better† in a McDonalized World (Everyday Sociology Blog, n.d.). Another illustration of control is nonhuman technology substituting for human use. â€Å"Everything is pre-packaged, pre-measure d, automatically controlled. The human employee is not required to think, just follow the instructions and push a button now and then† (â€Å"McDonaldization,† n.d.). Grocery store checkers no longer have to enter the barcode into the system, yet they just scan the item on a scanner. However, stores are now constructing self-checkout lanes where the customer now does theShow MoreRelatedGlobalization, No Alliances, And No Communication?1267 Words   |  6 Pagesthrough a process of globalization that makes possible to say that the answer for this question is a strong no. According to Hirst, Thompson, and Bromley â€Å"It is widely asserted that we live in an era in which the greater part of social life is determined by global processes, in which national cultures, national economies, national borders and national territories are dissolving. Central to this perception is the notion of a rapid and recent process of economic globalization† (2015). Nowadays it is